@IEEEtranBSTCTL{IEEEexample:BSTcontrol,
  CTLname_url_prefix        = "URL:",
  CTLuse_alt_spacing        = "yes",
  CTLalt_stretch_factor     = "4"
}

The BibTeX user's guide.
The filename could have been put in the URL instead. But, there might
be other interesting things for the user in the same directory - and
the filename might change before the directory that contains it.
@electronic{IEEEexample:bibtexuser,
  author        = "Oren Patashnik",
  title         = "{{\BibTeX}}ing",
  howpublished  = "{btxdoc.pdf}",
  url           = "http://www.ctan.org/tex-archive/biblio/bibtex/contrib/doc/",
  month         = feb,
  year          = "1988"
}

A comprehensive BibTeX tutorial.
@electronic{IEEEexample:tamethebeast,
  author        = "Nicolas Markey",
  title         = "Tame the BeaST  ---  The B to X of {{\BibTeX}}",
  url           = "http://tug.ctan.org/tex-archive/info/bibtex/tamethebeast/",
  month         = oct,
  year          = "2005"
}

The BibTeX Tips and FAQ guide.
@electronic{IEEEexample:bibtexFAQ,
  author        = "David Hoadley and Michael Shell",
  title         = "{{\BibTeX}} Tips and {FAQ}",
  howpublished  = "{btxFAQ.pdf}",
  url           = "http://www.ctan.org/tex-archive/biblio/bibtex/contrib/doc/",
  month         = jan,
  year          = "2007"
}

A BibTeX Guide via Examples.
@electronic{IEEEexample:bibtexguide,
  author        = "Ki-Joo Kim",
  title         = "A {{\BibTeX}} Guide via Examples",
  howpublished  = "{bibtex\_guide.pdf}",
  url           = "http://www.geocities.com/kijoo2000/",
  month         = apr,
  year          = "2004"
}
